Value of keyword research

We are learning the 'value of keyword research' and 'why it is crucial to learn the importance of keyword research for your professional needs.

What is keyword research?

Keyword research is the process of brainstorming, researching and choosing which keywords to target in your business. Keyword search is done in two ways:

1. Selecting your main niche and keywords
2. Selecting specific low-competition keywords to target

Benefits of keyword research:
First of all we can save a lot of time by doing the proper keyword research.
Simple process of figuring out whether or not it will work before we build a single page may benefit us in the long run .Specifically targeted work into building campaigns and web pages most likely bring in traffic and buyers.
We get opportunity to learn a lot about market and competitors in the keyword research process.

Starting keyword research:
Select your main keyword(s). For example, if you're starting a website on eating healthy, should you choose "dieting," "healthy eating," "weight loss" or "nutrition"

Each keyword (s) brings different traffic statistics and shows different levels of competition.

The keywords you select should:

• Which gives a very competitive market.
• Start by targeting sub-niches, but then work your way up to ranking for broader and broader keywords.
• Start getting traffic by targeting less competition keywords. 
• Choosing the right keywords will determine how well your entire business does. It is part of your branding strategy.

Your goal for selecting these keywords is to achieve the position of the top 1-5 spots on Google. Selection of appropriate keywords helps you achieve your goal of online presence.